The Most Expensive PR Stunts of All Time
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1. WWF’s Pandas in Paris: Charities aren’t exactly known for going down the cute and kitsch route.
2. KFC’s Baby Name Competition: Competitions can prove to be interesting PR stunts for companies.
3. Macy’s Thanksgiving Day Parade: Macy’s Thanksgiving Day Parade is such a beloved tradition that we often forget what it actually is.
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4. NowTV’s Giant Jeff Goldblum: Actor Jeff Goldblum has established himself as a worthy Hollywood.
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5. McDonald’s Upside Down Arches: It’s not often that companies are willing to mess with their iconic logos in order to make a point.
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6. Sticky Rice’s Sushi in Space: Sushi is a popular dish for many, but whether aliens would like it as much as we do is a different story.
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7. Weetabix and Heinz: Weetabix may not be one of the leading breakfast cereals in the US, but it’s a staple in British culture.
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8. eBay’s Thames Birthday Cake: eBay has become a true giant in the internet world, allowing users the ability.
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9. KFC’s Giant Logo: KFC is no stranger to fried chicken, but it’s also no stranger to finger-licking good stunts, either.
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10. Eichborn’s Book Fair Flies: In this modern world, it takes a lot to stand out from the crowd – or in this case, the swarm.
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11. Ghostbusters Marshmallow Man: When fans heard a Ghostbusters reboot was in the works in 2016, many were a little bit skeptical.
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12. Sony’s Spider-Man Bus Crash: Spider-Man has proved to be a profitable franchise for Sony, but the entertainment.
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13. Domino’s Tattoo Challenge: The best PR stunts don’t have to be expensive shows or elaborate pranks.
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