The most expensive celebrity brand deals of all time

Lionel Messi and Adidas - In 2017, Lionel Messi signed a lifetime endorsement deal with Adidas, valued at over US$1 billion.

Lionel Messi and Adidas - Messi also benefits from a percentage of sales from Messi-branded merchandise, and receives an annual payment of US$19.2 million as part of the contract.

Tiger Woods and Nike - In a multi-year deal, Tiger Woods signed an enormous endorsement contract with Nike in 2006, valued at US$200 million.

Tiger Woods and Nike - Over the years, Woods' partnership with Nike made him one of the most recognized faces in the golfing world, which greatly improved Nike's presence in the sport.

Charlize Theron and Dior - Charlize Theron inked an 11-year endorsement deal with Dior in 2004 for their J'adore perfume range, valued at US$55 million.

Charlize Theron and Dior - This long-term partnership required Theron to appear in Dior commercials and billboard adverts, which really helped boost the brand's perfume sales.

Julia Roberts and Lancôme - Julia Roberts, one of Hollywood's highest-paid actresses, became the face of Lancôme in 2010. Roberts was initially offered US$20 million for a five-year deal.

Julia Roberts and Lancôme - Roberts actively contributed to Lancôme's product development, highlighting her commitment to the brand and leading to an increased contract value.

George Clooney and Nespresso - George Clooney has been associated with Nespresso since 2006, starring in several commercials for the luxury coffee brand.

George Clooney and Nespresso - The contract raked in a massive US$40 million for Clooney, whose charming presence has been a driving force behind the brand's hilarious and memorable ad campaigns.

Justin Bieber and OPI - Justin Bieber commanded a staggering US$12 million fee for his creative input in designing the One Less Lonely Girl collection, which OPI released in 2010.

Justin Bieber and OPI - Bieber clinched this deal at the tender age of 16, making him one of the youngest and highest-paid celebrity endorsers in the industry.

Britney Spears and Pepsi - In 2001, the Princess of Pop signed an endorsement deal with Pepsi worth US$16.7 million.

Britney Spears and Pepsi - The partnership involved Spears promoting Pepsi through various marketing campaigns, commercials, and advertisements. The contract's length was not specified.

Angelina Jolie and Louis Vuitton - In 2012, actress Angelina Jolie signed a massive endorsement deal with Louis Vuitton worth US$12 million.

Angelina Jolie and Louis Vuitton - This deal positioned Jolie as the face of Louis Vuitton, promoting the brand's products through various marketing channels.