What American tourists want in 2025

Domestic travel: Domestic travel is projected to exceed pre-pandemic levels by 2025, driven by renewed appreciation for local experiences.

Regional travel: The classic American road trip is making a comeback, fueled by a desire for freedom and flexibility.

Regional travel: Starting May 7, 2025, Americans will need a REAL ID-compliant driver's license or state ID to board domestic flights.

Sustainable travel: In 2025, sustainable travel continues to gain momentum.

Eco-friendly accommodations: The US is witnessing a surge in eco-friendly hotels in response to the public's growing concern for the environment.

Carbon-neutral travel: To combat the environmental impact of air travel, which contributes about 2% of global CO2 emissions.

Local communities: Consumers are increasingly choosing travel options that benefit local economies.

Health and wellness tourism: To escape the stresses of city life, more Americans are seeking travel experiences that promote physical.

Medical tourism: This includes the rise of medical tourism. By 2025, medical tourism is projected to reach US$182 billion.

Wellness retreats and spas: The wellness retreat sector, already a US$720 billion industry in 2019, is set for continued growth.