Bachchan's name, voice, pic can't be used without permission

Justice Navin Chawla passed an interim order restraining persons at large from infringing Amitabh Bachchan's personality and publicity rights.

Veteran actor Amitabh Bachchan has filed a suit in the Delhi high court against the world at large, seeking protection of his name, image, voice, and personality attributes.

Justice Navin Chawla on Friday passed an interim order restraining persons at large from infringing Bachchan's personality and publicity rights.

Justice Chawla noted that the defendants were using the veteran actor's celebrity status to promote their own businesses without his permission.

"The plaintiff is likely to suffer irreparable loss and harm.Some of the activities may even bring his disrepute. In view of the above, an ex parte ad interim order is passed, " Justice Chawla stated.

The plaintiff is aggrieved by the defendants using his celebrity status to promote their own goods and services without his permission or authorisation. 

The suit stated that Bachchan’s name, image and voice were being used by mobile application developers to conduct lotteries by illegally associating with Kaun Banega Crorepati (KBC).

Bachchan has also sought a restraining order against book publishers, T-shirt vendors and various other businesses.The matter will be heard in March next year.

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