A brand represents the symbol, name, logo, vision, and message that a company creates to represent its goals, vision, and mission and differentiate its products and services from other competitors. A brand is the most valuable asset of a company as it coveys its feelings and flaunts the image, status, and position in the … Read more
Just like humans, all the products and services too have a life cycle. It has a beginning and an end to it. As we humans pass through different phases of life like babyhood, childhood, adulthood and old age, just like that a product too passes through four different stages such as introduction, growth, maturity, … Read more
Marketing Strategy can be defined as choosing an optimal way to achieve your marketing goals with a limited marketing budget and time effectively and efficiently. It tells you what to focus on and what needs to be done in a sorted order to reach your target market. A marketing strategy can only be effective … Read more
The marketing plan can be defined as a detailed well-written business document of a company. It includes all the required actions that are needed to be taken in order to achieve a specific goal like increasing market share, deciding targeted audience, launching or re-launching of products or services, etc. The usual range of a … Read more
Marketing Mix is a strategy involving the “Four P’s of Marketing” used by a company in order to influence consumers into buying its products. The four P’s of Marketing stands for Product, Price, Place, and Promotion. Each of these four elements affects the other and their proportions can be adjusted to get the perfect … Read more
Market segmentation is a process to divide the whole market into different segments of buyers depending on different characteristics. Each segment consists of consumers who have similar interests, locations, needs, and buying capabilities and respond similarly to a new product, service or market fluctuation. Following are the four types of market segmentation: Geographic Segmentation … Read more
Market research is a process of collecting relevant information about the market which helps the companies identify, opportunities, demands and evaluate a business. It is the most essential tool of marketing management and the backbone of an informed business decision. It helps you find, analyze and understand the target markets, its latest trends and … Read more
Cyber Marketing can be defined as the marketing done by the use of computers with the internet to promote or advertise products and services in the target market segment. The world of cyber marketing is huge and limitless as this virtual world reaches to every human being on earth just at the tip of … Read more
Customer Relationship Management (CRM) is an approach to be in constant contact with loyal customers and the potential ones. The main aim of customer relationship management is to manage and retain customers through customer satisfaction and customer delight. The main struggle starts after your product is sold. After selling the product, what comes next … Read more
Consumer behavior in marketing refers to what thoughts cross the minds of a consumer purchasing a product or a service. It also includes the factors that usually influence his/her buying decisions and preferences while choosing a product or a service to buy. So consumer behavior is basically the study of the buying decision process … Read more